Case Study — Branding and Trademarks
Problem:
Urgent requirement to secure intellectual property rights for new corporate name and brand worldwide.
Solution:
--- Designed and executed campaign to register intellectual property rights in 204 countries and territories.
--- Immediately prepared and launched program in all industrialized jurisdictions.
--- Secured registrations in more than 60 percent of the countries within several weeks.
--- Active phase of project fully completed globally in less than 12 months.
Financial Impact:
--- Total project expenditure less than US$500K—one-third of the minimum budget estimated by law firms and similar service providers.
Strategic Impact:
--- Solid intellectual property rights allowed the effective launch and expansion of one of the most powerful brands in its industry.
--- Because of trademark rights and brand strength worldwide, brand was later selected as post-merger brand, displacing a more ubiquitous competitor brand.
--- Trademark strength also withstood a number of intellectual property disputes at minimum cost.
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